Tag: Strategy

Making Your Professional Reputation Shine

April 2017 WorkshopMaking Your Professional Reputation ShineJamie Barnett, Chief Marketing Officer at NetskopeResources:Amy Cuddy’s TED Talk on body languageDeborah Gruenfeld’s talk#Workshop #Communication #Tools #Leadership #Thought_Leadership #Startups #Entrepreneurship #Marketing #Org #Strategy #Growth

Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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A photo of a stack of random calendar pages

Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Minimum…
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Software Monetization for the Now! Economy

August Event Review: “Software Monetization for the Now! Economy” with Austin Chiu, VP Sales and Marketing, Gemalto By Geoff Anderson   Trends and Dynamics Since the year 2000, fully 50% of the Fortune 500 companies have dropped off the Fortune listings.  Furthermore, the S&P 500 firms currently have an average tenure of just 17 years (whereas…
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How To Increase Mobile Conversion By 30X

June Event Review: “How To Increase Mobile Conversion By 30X” with SC Moatti, CEO & Founder of Products That Count By Dan Galatin June 2016 Event SC Moatti led a thought-provoking discussion of the state of mobile products today and some fundamental techniques that product teams can use to help make their apps stand out…
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What Do You Do When Google Competes With You For FREE!

May Event Review: “What do you do when Google competes with you for FREE!” with Mike Trigg, COO Hightail By Pushpa Chandrashekaraiah May 2016 Event Mike Trigg, COO of Hightail, took the SVPMA audience through Hightail’s journey in their ever-changing market landscape.  He highlighted several lessons learned and how the company worked together to find…
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Landing The First Customer And Beyond: Reflections And Recommendations

April Event Review: “Landing The First Customer And Beyond: Reflections And Recommendations” By Geoff Anderson April 2016 Event Moderator: Alex Cowan: Entrepreneur, Consultant, Adjunct Professor, Darden School of Business The Panel: Ciara Peter: Head of Product, BetterWorks Debashish Sinha: CEO, Zen Nut Laura Klein: Entrepreneur and author of UX for Lean Startups and Build Better…
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A Playbook For Achieving Product-Market Fit

March Event Review: “A Playbook For Achieving Product-Market Fit” with Dan Olsen By Rohan Balwani March 2016 Event Dan Olsen, product management consultant and author of The Lean Product Playbook, presented a step by step guide to pivoting and refining your product until you achieve product-market fit.

Positioning Products As A Mission Statement

February Event Review: “Positioning Products As A Mission Statement” with Alan Wortman By Sol Solorzano February 2016 Event Alan Wortman, Product Management Director at Logitech and Marketing Instructor at UC Berkeley Extension, was our speaker for the February 2016 meeting.  His presentation proposed the use of product mission statements to describe products and their purpose…
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