Crossing the Ocean: The Journey from Product to Services Product Management

A photo of Nupur Thakur

With the tech industry continuing to evolve at mind-bending pace, products continue to be commoditized to razor-thin margins.  In many companies, the transition to services and As a Service (aaS) business models has become a do-or-die imperative with direct oversight from the C-suite.

In this talk, Nupur shares her experience on the challenges and key considerations in transitioning businesses and product portfolios from hardware to software to services.

Topics covered will include:

  • Strategic considerations for the portfolio transformation journey
  • Distinction between product to service to aaS product management
  • Practical advice for the transformation journey

About the Speaker

Nupur is a product management and customer success champion who has held strategic leadership roles in both mature and high-growth industries.  She is well known in the SVPMA community for her leadership on the board.  She is a technology startup advisor and is currently chief product officer at Grafty Inc., an early stage computer vision startup.

Nupur has managed product P&L, strategy, and operations for global brands including Motorola Solutions, Juniper Networks, and Brocade.  In her most recent role at Motorola Solutions, she was responsible for the growth strategy and portfolio transformation of the Managed and Support Services business. She is a recognized industry thought leader, public speaker, and advisor with a passion for advancing the industry through “Technology as a Service”.  Her past speaking engagements have included Technology Services Industry Association (TSIA) conferences, University of California Berkeley, Haas School of Business, and numerous career management panels.