Tag: Strategy

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Meeting Archives 2017

Meeting Archives 2017 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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A photograph of Gibson Biddle

Branding for Builders

December Event Review: “Branding for Builders” with Gibson Biddle, former Netflix/Chegg VP/CPO By Geoff Anderson Gibson started with a question: If you had a $50 gift certificate for either Uber or Lyft, which would you choose?  The audience clearly had a preference for Lyft, and a short discussion about the companies’ respective reputations followed.  This was…
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A photograph of Jamie Barnett.

Three Reasons Why People Buy Your Product

November Event Review: “Three Reasons Why People Buy Your Product (and Why They Should Guide Everything You Do)” with Jamie Barnett, High Technology Leader, Adjunct Lecturer, and Pot-Stirrer. By Steven Xiao Persuading people to sacrifice their time, money, self-esteem or the like for another item is by no means easy, yet this is a burden…
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Product Management for the Internet of Things (IoT)

May Event Review: “Product Management for the Internet of Things (IoT)” with Daniel Elizalde, Founder of TechProductManagement By Dan Galatin Daniel Elizalde presented a fascinating talk on what it takes to manage products for the Internet of Things at the May 3rd meeting of the SVPMA.  There is a tremendous amount of hype surrounding IoT,…
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Workshop – Making Your Professional Reputation Shine

April 2017 WorkshopMaking Your Professional Reputation ShineJamie Barnett, Chief Marketing Officer at NetskopeResources:Amy Cuddy’s TED Talk on body languageDeborah Gruenfeld’s talk#Workshop #Communication #Tools #Leadership #Thought_Leadership #Startups #Entrepreneurship #Marketing #Org #Strategy #Growth

Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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Software Monetization for the Now! Economy

August Event Review: “Software Monetization for the Now! Economy” with Austin Chiu, VP Sales and Marketing, Gemalto By Geoff Anderson   Trends and Dynamics Since the year 2000, fully 50% of the Fortune 500 companies have dropped off the Fortune listings.  Furthermore, the S&P 500 firms currently have an average tenure of just 17 years (whereas…
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How To Increase Mobile Conversion By 30X

June Event Review: “How To Increase Mobile Conversion By 30X” with SC Moatti, CEO & Founder of Products That Count By Dan Galatin June 2016 Event SC Moatti led a thought-provoking discussion of the state of mobile products today and some fundamental techniques that product teams can use to help make their apps stand out…
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