Events

Farming for Dissent – The Road to Improving Your Product Strategy with Ritu Goyal, Director of Engineering, Netflix

Getting your product strategy right is a tough job. Irrespective of the domain and the size of the company, product managers need to have conviction in their strategy and place smart bets. Even if you do all the research in the world up front, it is hard to know all that might go wrong. So…
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Workshop – Stakeholder Management for Product People: The Most Important Skill Nobody Teaches

Summary To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged — for your plan to have a chance, you have got to become the consummate leader.  In this workshop, Bruce McCarthy walks you through his process for gaining and maintaining…
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The State of Digital Products 2021: Results of the First Study About Digital Products in the US and Worldwide

Earlier this year, at UruIT we launched a survey to better understand the current and future state of Digital Products in the US and globally. More than 250 product team members from companies such as Amazon, Amex, Google and Netflix participated.  Be one of the first to hear all these fascinating takeaways! Summary Rodrigo will…
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Rock Your Virtual Presentations: How to Rally an Audience to Zoom In Instead of Zone Out

Online presentations are tough enough by definition, but add 18 months of non-stop virtual meetings from home, and you are facing “Zoom Fatigue” every time you speak up or present at an online gathering of any size. Attention spans have shrunk and distractions are endless. How do you quickly and effectively get your message across?…
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Workshop – Amp It Up: How to Build Your Personal Power and Executive Presence

Personal power in the workplace is that intangible something that makes people listen to and respect you – not as a result of intimidation or other negative methods but through positive means.  If you sometimes lack confidence or feel invisible, talked over, or marginalized, it is time to AMP UP your personal power for increased, constructive impact and influence, regardless of your current job or situation. There may be things you are doing to sabotage your personal power, or you simply may not be fully owning it.  Personal power is more than just being assertive to get the results, credit, and rewards you deserve. It is also an attitude, a presence, and a demeanor.  You have seen it in others.  Some people, even when in more junior positions, just seem to have a way about them that commands respect.  Some people, even when not in leadership positions, seem to have a strong executive presence.  You, too, can have this while still being the real you. 

Whoever Understands the Customer Best Wins: Connecting Listening Posts & Customer Advocacy

Customer needs, wants, and expectations can change at any time. This is especially true as we navigate our way through the pandemic. Product Managers, along with their colleagues in marketing, sales, and customer success must stay ever-vigilant. But how do you do this, exactly?  Join Mike Gospe, Voice-of-the-Customer Strategist, for an interactive conversation about connecting…
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Three Big Lies About Launching a New Product

Dave will share his views of the 3 big lies of launching a new product. He will show you how to recognize these potentially launch killing beliefs and some ways to prevent them from killing your launch. And maybe some of us can add to the list of launch lies.  About the Speaker Dave Daniels,…
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The Benefits of Digital Transformation: Drive Product Innovation by Blurring the Lines between Business and Technology

Many companies are hampered by definitive distinctions between various “business” and “technology” silos across their organizations. These can often present real barriers towards transformational product innovation and progress.  But what can happen when you tear down these artificial walls? Incredible, groundbreaking innovations and a dramatically better way to meet and even anticipate customer needs. You…
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Beware! The “Dirty Dozen” Product Management Career Traps to Avoid

Ever feel like you’re just stumbling along in the dark as you navigate your career path in product management? If you’re feeling frustrated, confused, or unsure as to whether you’re on the right track, you’re not alone. Only recently has product management as a career begun to be formalized in university and professional education settings.…
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Making Great Strategy: Arguing Your Way to Strategic Clarity

Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it?  Does the annual planning process make you cringe?  Many executives are frustrated by and/or omitted from their strategy process. …
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