Building new products or new product features in-house may or may not be the right choice. There are other options, including buying the capabilities, partnering with another company, or even acquiring altogether. How do you decide? Which factors should you take into consideration beyond a pure cost comparison? In this session, we will define each…
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In this talk, we will explore five essential habits that can significantly accelerate product development cycles. Drawing from transformative prior work as a senior executive at Fortune 500 firm Agilent Technologies, John Sadler emphasizes the importance of continuous customer contact, prioritizing quality and cadence over scope, maintaining integration throughout the development process, fostering psychological safety…
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What do you do when everyone wants everything everywhere all at once? How do you decide what enhancements and even bugs (since not all are deal breakers) to focus on and in what sequence? Feature prioritization is a key activity in Product Management. But when the topic of prioritization comes up, many people don’t actually…
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It’s one thing to plan and launch new products for a market and customer base you know well and that is eagerly anticipating your new offering. What do we need to do differently when starting with a blank slate and no customers at all? Plenty, it turns out. And who better to educate us than…
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Summary Join us to discover some of the latest approaches to end-to-end product, from concept to market, along with some of our speaker’s lessons learned in each phase. Focus on the problem, not the solution: Initiate the product journey by thoroughly understanding your target audience’s pain points and challenges. This problem-centric approach lays the foundation…
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Many people believe that breaking into product management is one of the most difficult career transitions in technology. However with the right actions on your part, it doesn’t have to be that way. In keeping with SVPMA’s December meeting tradition of a career theme, this event will highlight the path and journey that led Ronke…
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When Wednesday, October 11, 2023 from 6:30pm to 8:30pm PT Topic Experience the Customer Discovery Process While Shaping the Future of SVPMA Speakers SVPMA Board Summary This month’s meeting is a break from tradition and serves a dual purpose – come join us to enhance your Customer Discovery skills while offering customer input into the…
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How often are you told, “Your products need to deliver more measurable, strategic value to customers.” You may even hear, “Your product needs to be so valuable that it sells itself!” But what does “strategic value” mean, exactly, and what should you specifically be doing to make that happen? Delivering products with measurable strategic value…
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Summary It’s well known that market focus is the key to early, strong product-market fit and traction, but how do you narrow your options and figure out what that market will be? When time is of the essence in demonstrating success and resources are tight, how do you know which market segments to concentrate on…
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As our very long (and short) year of 2020 has drawn to a close, and people begin to look towards the future, I thought I’d share a video I found both amusing and thought provoking. In 1967, Ford/Philco captured their view of what the far-in-the-future year 1999 would look like. Nearly 20 years after this…
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