Tag: Strategy

Workshop – Mastering Virtual Persuasive Presentations – How to Get People to Zoom In Instead of Zone Out

Summary Let’s face it, today’s remarkable technology lets us communicate far more quickly and frequently than ever before with clients, colleagues and friends. It also creates more competition for attention with people working from home and across multiple cultures, time zones, and boundaries.  What do you do if your audience is distracted, multitasking, dealing with…
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Intellectual Property Issues in the Research, Development, and Sales of Products

Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products.  Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products.  Similarly, the development of intellectual property assets can help…
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Be The Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your company or product apart?  What is pushing your prices (and margins) down?  Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth.  Yet too many companies or their products look alike.  They are then forced to compete on price alone.  Instead,…
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A photograph of Kat Hines

Universal Design: Making Great Products for Everyone

Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
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A photo of Amy Kerdok

Translating User Needs Into Products That Matter

We can all build cool technology for the sake of cool technology. However, to build something that matters, that can impact a patient’s outcome or quality of life, you need to dig deep and truly understand what problem you are solving and why. In the medical device world, you need to balance these user needs…
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Meeting Archives 2019

Meeting Archives 2019 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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A photo of Rich Mironov

What Do Product Leaders Do? (and How Can I Become One?)

Career paths for product folks are murky, job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers.  Opportunities for advancement can be just as unclear. If you’re already a product manager, where do you go next? We’ll break down the problem a bit: What do product…
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A photo of Ed Hoffman

Workshop – Designing and Sustaining High Performance Teams

To become an effective product manager requires practice and repetition, just as it does for successful athletes and musicians. This three-hour interactive session will provide the foundation for the factors that lead to product team success. We will establish a logical framework for team performance, based on the concept of “social contexts” as a driver…
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A photo of Deepti Chefekar

Impact of AI in Business

By applying right AI technology, businesses can achieve operational efficiency, minimize operational costs, save time, and increase productivity. AI’s cognitive intelligence can enable businesses to make informed decisions by analyzing past trends. AI automation can streamline processes and minimize operational and human errors. Businesses can gain deeper insights into their customers by understanding customer preferences…
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A photo of Nupur Thakur

Crossing the Ocean: The Journey from Product to Services Product Management

With the tech industry continuing to evolve at mind-bending pace, products continue to be commoditized to razor-thin margins.  In many companies, the transition to services and As a Service (aaS) business models has become a do-or-die imperative with direct oversight from the C-suite. In this talk, Nupur shares her experience on the challenges and key…
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