Finding a new job is emotionally and physically draining. In all honesty, finding a new job… stinks. Tom will be leading a discussion on the skills necessary to find a job and how to make the job search process enjoyable. He will discuss everything from writing an awesome resume, pro-active networking, company outreach, interviewing like a…
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At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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How do recruiters really evaluate product management candidates? Why do some people find jobs more easily than others? If you’re curious to know the answers to questions like these, then come to the SVPMA recruiter panel. This event will include senior recruiters from leading companies that hire professionals in product management and product marketing. This…
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Being a manager involves tapping into changing patterns of work to find, hire, and get the most out of your team. Significant changes in our environment in the past decade – mobile device proliferation, widespread use of sharing/collaboration apps, ubiquitous video conferencing, and growth of social networking – have had a profound impact on those responsibilities. How…
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At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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Your LinkedIn profile is an important part of your online presence. It can make a strong impact on people who view it and draw interest in your professional achievements. However, it is challenging to distinguish yourself from the half a billion other users who want to stand out for the good of their careers. Learn not only…
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In this hands-on session, we will share best practices developed from running dozens of design sprints at large companies and small startups. You’ll walk away prepared to run your most successful design sprint yet. You’ll learn: How to incorporate design-thinking and put design sprints to work for your team & projects How to engage the…
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