Monthly Meetings


Topic and Speaker:
"Business Strategy for Product Managers" with Mike Chowla, Director of Product Management, PubMatic


When:
Wednesday, July 11th from 6:30pm to 9pm


Where:

Oshman FJCC
Freidenrich Conference Center - FOURTH FLOOR
3921 Fabian Way
Palo Alto, CA 94303
Map


Agenda:
6:30pm - Registration/networking
7:30pm - Presentation
9pm - Wrap-up/networking


Registration:

Free for SVPMA members
$30 for non-members who register before the day of the event
$40 for non-members who register online or in person on the day of the event
** Credit cards only - no cash or checks accepted at the door


Summary:
At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy concepts, to evaluate opportunities and create competitive advantage for their products.

In this talk, Mike Chowla examines the following business strategy concepts and how Product Managers can leverage them:
• Porter's Five Forces
• Cost Advantage
• Network Effects
• Product Differentiation
• Disruptive Innovation


About the Speaker:
Mike Chowla is currently Director of Product Management at PubMatic. He has previously held Product Management leadership roles at Rubicon Project, Aeris, StrongView Systems and AOL. Mike has worked on a wide variety of products including both B2B and B2C products. Prior to becoming a Product Manager, Mike was a software engineer and architect building high-performance Internet servers.



Note:
  Event fees are non-refundable and non-transferable.  Registration is free with annual membership.  Enroll or Renew your annual membership now!  Check out the benefits of membership.