SVPMA Job Fair 2019
October 2019SVPMA Job Fair (No archived content is available from this meeting)
Product Professionals: Updating & Using Your Resume as Your Personal “Product Brochure”
We product managers and product marketers are typically so busy with our products that we often do not get around to managing our careers by marketing ourselves effectively. When did you last update your personal marketing document – your resume? With the pace of industry change, you can never be certain when role-changes and opportunities…
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Impact of AI in Business
By applying right AI technology, businesses can achieve operational efficiency, minimize operational costs, save time, and increase productivity. AI’s cognitive intelligence can enable businesses to make informed decisions by analyzing past trends. AI automation can streamline processes and minimize operational and human errors. Businesses can gain deeper insights into their customers by understanding customer preferences…
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Workshop – Storytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your Initiatives
April 2019 WorkshopStorytelling Skills for Product Management Success: How to Motivate Others, Communicate Priorities, and Secure Support for Your InitiativesJD Schramm, Senior Lecturer/Faculty Director, Columbia CDL (Bay Area) Lecturer, Stanford Graduate School of Business
A Good Product is Not Enough
Lots of good products fail. There are many reasons, but one of the most common is the inability to connect with the market or build the right product for the market. In this session, Jill will share some important lessons she learned (the hard way) about successfully bringing a product to market. Topics: Increasing your…
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Game Face: Hone Your Storytelling and Communication Skills
At heart, Product Managers should be great storytellers and communicators. They should be able to craft compelling and bold narratives to justify a new initiative to executive, or outline heroic quests to ignite engineering and sales teams’ excitement to build and sell that next great product. At the same time, great Product Managers have a…
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Competitive Intelligence: The PM Perspective
Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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Meeting Archives 2018
Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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From Product Management to Journey Management
As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It
To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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