Tag: Ideation

An Inside Look at the Customer Discovery and Product Development Process

July Event Review: “An Inside Look at the Customer Discovery and Product Development Process” with Kayla Matheus, Founder and CEO of MOTI.io By Dan Galatin How do you become an entrepreneur without an MBA or software development background?  Kayla Matheus addressed this and many other provocative questions at the July 12th meeting of the SVPMA.

Product Management for the Internet of Things (IoT)

May Event Review: “Product Management for the Internet of Things (IoT)” with Daniel Elizalde, Founder of TechProductManagement By Dan Galatin Daniel Elizalde presented a fascinating talk on what it takes to manage products for the Internet of Things at the May 3rd meeting of the SVPMA.  There is a tremendous amount of hype surrounding IoT,…
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Storytelling for Maximum Influence: How to Tell Great Stories that Will Enroll Stakeholders in Your Product Vision

March Event Review: “Storytelling for Maximum Influence: How to Tell Great Stories That Will Enroll Stakeholders in Your Product Vision” with Dan Kimble, CEO of Resonance Executive Coaching By Geoff Anderson The session began with an exercise: first turn to your neighbor and articulate something you are passionate about (it could be anything).  The second step…
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Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Meeting Archives 2016

Meeting Archives 2016 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Minimum…
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Minimum Lovable Products

December Event Review: “Minimum Lovable Products” with Glen Lipka, Head of Magic (PM/UX) at Engagio By Vinesh Thakur At the December 7th session of SVPMA, Glen Lipka, Head of Magic (PM/UX) at Engagio talked about what it means to make a product “Lovable.”  Glen has had the opportunity to build a product from scratch multiple times,…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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“Hooked: How to Build Habit-Forming Products” with Nir Eyal

January Event Review: “Hooked: How to Build Habit-Forming Products” with Nir Eyal By Rohan Balwani Dubbed by the M.I.T. Technology Review as “The Prophet of Habit Forming Technology,” Nir Eyal spoke at the January 13th meeting.  He presented his ideas about the psychology behind habit forming technology and gave a 30,000 foot view of the…
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Meeting Archives 2015

Meeting Archives 2015 Please click on the link below to see the meetings for that year. 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 December Product…
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How to Harness Crowdsourcing for Product Development

By Daphne Lefran Research and development used to be viewed as a strenuous process with single-room focus groups, telephone interviews and paper surveys.  With the advent of the internet and social media platforms, it’s gotten a lot simpler to gain useful insights into what your customers want.