Tag: Market_Analysis

A photo of Greg Cohen

Accelerating Value: Lean Flow and Kanban in Product Management and Development

All too often our product development process feels like a congested highway: everyone is working hard yet we’re just not getting anywhere fast. In this session, lean product management expert Greg Cohen will discuss the principles and rules to restore the flow of value in the product development process and becoming a high performing product organization.…
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A photo of Nupur Thakur

Crossing the Ocean: The Journey from Product to Services Product Management

With the tech industry continuing to evolve at mind-bending pace, products continue to be commoditized to razor-thin margins.  In many companies, the transition to services and As a Service (aaS) business models has become a do-or-die imperative with direct oversight from the C-suite. In this talk, Nupur shares her experience on the challenges and key…
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A photo of Jill Soley

A Good Product is Not Enough

Lots of good products fail.  There are many reasons, but one of the most common is the inability to connect with the market or build the right product for the market.  In this session, Jill will share some important lessons she learned (the hard way) about successfully bringing a product to market. Topics: Increasing your…
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A photo of Tom Brouchoud

So I Didn’t Get the Job, Now What?

Finding a new job is emotionally and physically draining. In all honesty, finding a new job… stinks. Tom will be leading a discussion on the skills necessary to find a job and how to make the job search process enjoyable. He will discuss everything from writing an awesome resume, pro-active networking, company outreach, interviewing like a…
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A photo of Wayne Greene

Competitive Intelligence: The PM Perspective

Whether it be digital or feed on the street competitive intelligence, the role of how Product Management uses competitive intelligence in influencing product direction is not often talked about. In this talk, Wayne Greene will talk about: How CI is used in the different phases of the product life cycle How to avoid getting lost…
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Meeting Archives 2018

Meeting Archives 2018 Please click on the link below to see the meetings for that year. 2021 | 2020 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000…
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A photograph of Kerry Bodine

From Product Management to Journey Management

As the field of customer experience continues to take hold in organizations, a new function has emerged to help ensure the design and delivery of successful (and profitable!) experiences: Journey Managers. But while these intrepid CX champions represent one of the most important organizational advancements since the creation of the Chief Customer Officer, most professionals have…
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Build Your Story: You Won’t Win Without It

To get your B2B product and service offerings noticed, prioritized and dominating in today’s crowded and buyer-centric market, your story is critical. But here’s the catch, it’s not your story; it’s the story of your customer that you need to connect with. Master this and get ready to see leads to revenue and other key…
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A photograph of Mike Chowla

Business Strategy for Product Managers

At the heart of all Product Management activities is the desire to make our products successful and beat our competition. Yet most of us spend little time thinking about our market from a strategic perspective and creating a plan to achieve durable advantages. This talk examines business strategy fundamentals and how product managers can use business strategy…
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