Category: Monthly Meetings

Advocacy Marketing and its Value to Product Management

February Event Review: “Advocacy Marketing and its Value to Product Management” with Dan Lindblom, Board of Directors at Customer Stories By Vinesh Thakur We live in a commodity driven business world that is run by social media.  Every purchase on Amazon is dictated by customer reviews and star ratings associated with every profile.  This business…
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Rules for Disrupting Sleepy Markets

January Event Review: “Rules for Disrupting Sleepy Markets” with Guru Chahal, VP of Products at Avi Networks By Dan Galatin Guru Chahal gave an informative presentation steeped with knowledge from practical experience at the January 11th meeting of the SVPMA.  Somewhat unusually for this type of talk, Guru’s focus was not on how to launch…
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Minimum Lovable Products

December Event Review: “Minimum Lovable Products” with Glen Lipka, Head of Magic (PM/UX) at Engagio By Vinesh Thakur At the December 7th session of SVPMA, Glen Lipka, Head of Magic (PM/UX) at Engagio talked about what it means to make a product “Lovable.”  Glen has had the opportunity to build a product from scratch multiple times,…
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Presenting for Impact: Skills to Increase Influence and to Get Results

October Event Review: “Presenting for Impact: Skills to Increase Influence and to get Results” with Mayla Clark, Stanford Leadership Academy Coach, Principal at Executive Speaking Skills By Geoff Anderson There are three key takeaways from this session: Presence – how you deliver the presentation Organization – how to create impactful presentations, and not fill with fluff Thinking…
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How Well Do You Know Your Customer?

September Event Review: “How Well Do You Know Your Customer?” with Laura Klein, Author, Principal of Users Know By Dan Galatin Laura Klein gave an informative and entertaining presentation at the September 7th meeting of the SVPMA, focusing on a useful framework for understanding users and their needs: the User Map.  Laura started by asking…
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Software Monetization for the Now! Economy

August Event Review: “Software Monetization for the Now! Economy” with Austin Chiu, VP Sales and Marketing, Gemalto By Geoff Anderson   Trends and Dynamics Since the year 2000, fully 50% of the Fortune 500 companies have dropped off the Fortune listings.  Furthermore, the S&P 500 firms currently have an average tenure of just 17 years (whereas…
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