Is strategy a participation sport at your company? In these chaotic, fast-changing times, everyone should be empowered to contribute. Yet, do you feel more confused about your company’s strategy than ever, or your role in it? Does the annual planning process make you cringe? Many executives are frustrated by and/or omitted from their strategy process. …
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You may not be the one setting prices for your product, but understanding pricing makes you a better product manager. Your most important job is to define successful products. A successful product is one that is accepted by the market and makes money for your company. Price is crucial to both of these. Yet a…
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As Product Managers, Entrepreneurs, Product Marketers, Owners & Designers, we’ve all dreamed of our own “Steve Jobs” moment, introducing a world-changing product onstage, and making our product famous on stage, screen, the press, and the Internet. PR coverage is essential for many successful product launches, but how many of us really know today’s media landscape? …
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How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad…
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Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
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Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead,…
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Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of high change and uncertainty also presents additional unique challenges. 2020 has certainly presented more change and uncertainty than any…
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The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
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Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful. This webinar examines factors that can increase your product organizations success across the…
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Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
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