Legal issues related to intellectual property can have positive and negative influences on the successful research, development, and sales of technology products. Awareness of, and planning for, potential negative intellectual property issues can mitigate or avoid risks to the commercial success of new and existing products. Similarly, the development of intellectual property assets can help…
Read more
Are customers failing to see what sets your company or product apart? What is pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many companies or their products look alike. They are then forced to compete on price alone. Instead,…
Read more
Albert Qian’s Slides Sandra Clark’s Slides Tom Brouchoud’s Slides As busy product professionals, we sometimes struggle to focus on career development and manage the growth and progression of our own careers. Career management during periods of high change and uncertainty also presents additional unique challenges. 2020 has certainly presented more change and uncertainty than any…
Read more
The greatest innovations and products will fail if your sales force does not understand them, embrace them, and sell them. If you would like to learn how to win salespeople over, provide the right information salespeople need to be successful selling your products, and achieve your revenue targets more easily, this program is for you.…
Read more
Successful product development is complex. It relies upon purposefully melding people, processes, and tools to deliver results. Given the complexities organizations often lack data about what leads to a successful outcome or the factors that can aid organizations to be more successful. This webinar examines factors that can increase your product organizations success across the…
Read more
Product managers often rely on qualitative research (surveys) to dictate their product development processes, but behavioral science demonstrates that the customer’s word is often unreliable due to cognitive biases at play. The evolving world of product design & development requires that product leaders incorporate the science of human behavior in a more rigorous way than…
Read more
Many organizations have “woken up” to the idea of User eXperience being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of a product. However, many product stakeholders today find it hard to connect the dots between the realities of business and design, and shifting design…
Read more
Effective software development, and thus effective product management, requires a symbiosis – a tight partnership of product managers/product owners with product creators: the developers and testers and designers, and sometimes more, who craft our products. Understanding what motivates programmers and programming teams is critical to engage and motivate teams to delight customers – and to…
Read more
Accessibility is usually one of the last items on a project plan checklist and can result in some unexciting and often troublesome changes. But what if you could include it at the beginning and end up with an even better product for every customer? Universal Design focuses on designing for the most customers possible but in…
Read more
An enlightening panel discussion with some of our current SVPMA Board members, who are also experienced Product Management professionals, talking about the rewards and challenges of being a product manager. We will share major do’s and don’ts of product management, as well as “tales from the field”. We will touch on some typical rewards of…
Read more